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solution
Core77 had previous insight into the spirit and direction
of the company because we had designed both their logo and
printed business plan. For the online magazine, Core77 coined
the name BrightRED, reflecting the smart and optimistic
tone of the furniture, site and company. We conceived of
BrightRED as more than an online magazine, a companion integrated
with the store in a useful and meaningful way. Here, context-specific
editorial and educational resources are suggested to visitors
as they browse through the store, helping them to become
more educated about workplace issues along with a healthy
dose of how-toís and other tips.
Core77 assembled a cadre of writers and
illustrators to create content for BrightRED and serves
as the editor-in-chief, guiding each new update and creating
engaging new content such as competitions, case studies,
office diversions, and designer interviews.
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