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solution
Since the user needs were so different, Core77 used extensive
focus groups, user workshops and testing to prioritize and
help establish the underlying information architecture.
The research determined that the target users were comfortable
with dense layouts of information, and they needed a tool
to monitor accounts and guide investment strategies.
Core 77 led the content strategy, labeling
the site the Internet Trading Environment and naming many
of the content areas to fit in with the creative direction.
The aesthetic treatment portrayed the complex and exciting
nature of international finance.
Defining clear priorities among the large
quantities of data available within the application was
key to the success of this project. A simplified info arch
helped organize the workflow, and therefore the interface,
allowing a global implementation in a short time frame.
Core77 developed a set of page templates for serving content,
and documented the unified graphic system to allow for the
IT department to implement future sections on their own.
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