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brief
For the 2001 Neocon Trade Fair in Chicago, Core77 helped
Herman Miller conceive and implement themes for their showroom.
The team decided technology should play a front-and-center
role at the show, and we put a plan together showcasing
Herman Miller's embrace of technology in the workplace,
translating that enthusiasm into engaging exhibits.
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solution
Core77 designed a wide selection of interactive installations throughout the showroom. Each highlighted a specific thematic feature of Herman Miller’s new furniture systems. Technologies used included projection, head-mounted displays and touch-sensitive screens. Some highlights:
Floor Projection: Digital artist Camille Utterback's ArcTangent floor projection utilized a ceiling mounted motion-tracking camera and projector, allowing showroom visitors to "play" with projected graphics at their feet. The graphics were derived from the showroom color palette and collateral materials.
Embedded Display: Digital artist Mary Phillipuk created a virtual fish tank on a custom-built touch sensitive screen. Digital fish swim in a pond and follow the users' fingertip touch. Mounted in Herman Miller's new RedSnapper desk, this installation underscores the system’s adaptability.
Head-tracking VR Goggles: Core77 designed and engineered nine head-mounted motion tracking goggles that let visitors "travel" to other environments (some office related, some out in the natural world). Wearing the goggles, a user simply moves the head to choose from a menu of destinations and then enter those environments, all synched to the head motions.
Rear-Screen Projection: A live rear-screen projection greeted visitors as they entered the Resolve System, creating a kind of digital mirror. This effect highlighted the infinite imaging potential of Resolve blankets, embracing both print and projection.
Radio Frequency Pedestal: An interactive illusion where various "typical" desk accessories (picture of the kids, office toys, CDs) placed on a custom platform magically triggered dynamic content on a nearby video display. This effect spoke to the tethered and non-tethered nature of the new furniture elements in the Ethospace system.
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