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brief
When Herman Miller launched their Resolve office system, they needed to place the product on the front burner of their worldwide sales force as well as the architecture/design community. They wanted to communicate Resolve’s overall brand strategy, and establish themselves as a future-forward company that uses interactive media to help inform customers about their products.
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solution
Core77 created an extremely user-friendly, engaging and intriguing CD-ROM application, requiring no instruction manual and designed with a fun, game-like interface. From the start, an office planner can investigate hundreds of applicable furniture configurations by specifying a combination of desired effects. To appeal to the international audience, the tool runs in French, German, Italian, Spanish and English.
The application increased the client's sales by quickly educating a worldwide sales force and shortening the sales cycle. Its ease of use allowed for a simultaneous global rollout of the application, leading to an overwhelming response with immediate acceptance and use. The tool’s intuitive functionality saved thousands of dollars on training and support costs.
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