|
Core77 developed a conceptual identity based on two parties
exchanging information and used this in visualizing the
site, from the logo to the icons to the navigation. In assisting
with the content strategy and editorial direction of the
site, Core77 integrated notions of community, competition
and participation through the nomenclature, the tone and
voice and even the choice of prizes.
A strong information architecture helped
clarify the work flow process embedded in the site's functionality.
The end result was a template system to serve all content,
delivered to the in-house IT department for final implementation.
Core77 oversaw the rollout to ensure quality and consistency.
|
