Double Vision At Core77 we don’t like cookie cutter solutions. We strive to uncover the unique attributes of each project and use them as the basis for our solutions. Our designs seek to extend the stories inherent in our clients’ businesses, creating lasting relationships between users, products, and services. Our unique approach and creative energy can help you do more, work better, sell more and bond with your customers in ways we hope you’ve never thought of. We’ve successfully worked with clients of all types and sizes, from marketing groups to IT departments to educational and non-profit organizations. We’ve delivered focused elements of larger projects, including site-specific installations, logos and editorial work, and entire projects such as CD-ROM sales tools and e-commerce web sites. We seek variety in our work and we’re not afraid to try anything. What is your story? Let us help you share it with the rest of the world.

A Brief History of Core 77 In January of 1995, Stuart Constantine and Eric Ludlum began Core77 as part of their degree work in the Industrial Design graduate program at Pratt Institute. Initially conceived as an experiment in interface design, the project eventually became the centerpiece of a worldwide media empire encompassing a variety of design community initiatives and a full-service, interaction design company. The initial concept was to create a website about industrial design that would consolidate and organize information about this relatively obscure profession while raising awareness of the industry. The web was sparkling new, and designing websites an unknown occupation. Mr. Constantine and Mr. Ludlum sought a project that would allow them to explore new interface design ideas, and create a useful information source for students like themselves. The site took off immediately, with interest and feedback coming from all over the world. By the end of their spring 1995 semester, both students dropped other initiatives and the project became their joint thesis project. During that summer, the two partners (now doing business as Core77, Inc.) began operating out of an unused office in the Engineering Building on the Pratt Campus. Using borrowed computers and discarded furniture, the company stayed busy expanding the site and building a network of contacts and contributors. Articles, resources, design firms, school lists, web links, and job openings gathered thousands of additions and required constant maintenance. The project was documented and presented as a completed thesis project by December 1995. Interest in the Web was exploding at this point, and the newly minted skills allowed Core77 to attract a variety of outside clients in need of their services. The company worked on projects for Autodesk, Hewlett-Packard, Reuters, Jose Cuervo and others. They worked with Pratt’s Office of Publications to plan and build the first website for the school itself. In early 1996, the partners traveled to Ottawa and presented Core77 as part of a design conference at Carlton University, where they received an enthusiastic response. International interest surged and the site continued to grow. Soon, the company needed to relocate from the halls of academia. By the end of the year, the firm had taken up offices in Manhattan, with a handful of employees and interns. The addition of Allan Chochinov as a partner in the firm marked an acceleration in the growth and status of the endeavor. Allan, an early supporter and contributor of the sites, brought years of experience with design and strategy to the mix and pushed Core to the next level. Over the next several years, the website grew in stature and recognition, becoming the undisputed web-based leader for the industrial design community worldwide, collecting accolades in dozens of publications including Metropolis Magazine, USA Today, I.D. Magazine, Design Report and Perspectives Magazine. Today, monthly visitors exceed 100,000 from more than 50 countries and contributors come from leading design firms and every corner of the globe. All along, the firm continued to enjoy successful growth in their media design business, taking on a number of new clients and projects. Most recently Core77 has worked with Herman Miller, developing a suite of CD-ROM sales tools, educational presentations, and dozens of site-specific media installations including an interactive video wall, projected pieces and touch-sensitive applications. Core77’s web development client list includes the designers Karim Rashid and Ayse Birsel, financial services companies, educational and non-profit organizations. In 1997, with the job market surging, Core77 launched a new site to handle the interest in employment opportunities. The site, called Coroflot.com, initially handled only job posting traffic, but soon expanded to include individual portfolio postings and, most recently, a searchable database of design firms worldwide. A global destination for people interested in the business of design, Coroflot’s users range from students and recent grads to leaders of in-house design departments and consultancies worldwide. The site continues to expand its offerings and services, ensuring that its audience and recognition will grow even greater.

Press Projects by Core77 have been featured in the following publications: Communication Arts Oct 2001 Interactive Design Annual Metropolis Jul 2001 Screen Space ID Magazine Jun 2001 Interactive Media Design Review IO Apr 2001 Il portale di casa Cutting Edge Web Design 1997 Core77 site review Internet Magazine May 1997 USA front line The Today Show June 1999 Center for Advanced Technology The Net Apr 1997 Core77 site review Internet Underground Jul 1996 Core77 site review New York Times Jul 1999 Special Effects Specialist CNN Nov 1995 On line fashion show review ID Magazine Oct 1995 Core77 site review Contributions by Core77 staff have been published in the following: Artbyte August 2001 Shoot to thrill Whole Earth Summer 2001 From the Core Wired Magazine 1998, 1999 Product reviews Prattfolio Winter 1996 Pratt.edu site review

Awards Projects by Core77 have won the following awards: 2001 I.D. Magazine's Interactive Media Design Review Silver Award for Herman Miller Scout Communication Arts Interactive Design Annual Top Award for Herman Miller Scout The Art Directors Club Silver Award for New Media for Herman Miller Scout The One Club for Art & Copy Gold Award for Herman Miller Scout 1998 NewMedia INVISION Awards Bronze for Morgan Stanley CMBS 1997 Metropolis 15th Anniversary Web Map Top design site Net Guide Platinum Site Scorcher Award from Chill Entertainment Eye Candy Award Pirate Pete’s Pick of the WWW (PPPoWWW)